5 Months
UX Designer
Figma
Miroboard
Sprout began as a school project centered on creating a live music festival designed for young children, where kids could explore, and connect in a space previously inaccessible for them. After some time away, I reframed Sprout to focus on the parents behind the experience, redesigning the platform to feel more modern, accessible, and practical. While the festival celebrates children, my redesign prioritizes parents’ needs by transforming the Sprout app into a platform that helps parents feel organized and prepared for the event.
The previous design lacked consistency and direction. While the festival was intended for children, it didn't account for the experience of parents while they navigate through the app. With parents being the primary decision makers, the app needed to earn trust and improve on visibility.
After reframing the design space around parents, it became important to understand their motivations, concerns, and decision-making behaviors. Our persona, Jonah, represents a parent who prioritizes their child’s experience but needs a platform that feels organized, trustworthy, and simple to navigate while still providing essential information.
Design
To establish consistency across Sprout, I created a lightweight design system that unified the experience for parents. By creating a more predictable and structured interface, the system helped build trust, reduce friction, and made navigation feel easier and more controlled.
At the lo-fi stage, I focused on guiding users to take clear and deliberate actions, reducing confusion through a simple, easy to follow flow. Clearly idenitfying sections helped the design felt more approachable, allowing me to identify gaps and improve navigation early in the design process.
The final design reflects a more focused and confident experience compared to earlier iterations, addressing usability gaps through clearer navigation, greater consistency, and a calmer layout. These changes help users like Jonah feel prepared and in control while planning experiences for their kids.
Reflection
When I first revisited the Sprout project, it was a tremendous growth experience to elevate the quality of my work. Throughout my time on this project again, I've learned how to reframe designs that was initially designed primarily through children, without fully considering the parents who fully planned and navigated through the festival. This redesign challenged my thinking to reframe the product around adults needs, modernizing the experience while still supporting the child focused event.
Ultimately, this project reinforced the importance of designing with clear ownership of the primary user, rather than the intended audience alone. Pushing me to think beyond screens and visuals and focus on clarity, trust, and decision-making as core UX responsibilities.